The Siren’s Call by Chris Hayes is about the attention economy and how various forms of media seek to gain and hold our attention for profit. This book is important for anyone engaging with media, especially social media, to read. Because our attention is a means of profit, the smartest, wealthiest, most powerful people put massive amounts of resources into taking our attention from our own purview and giving it to others, who then exploit it for profit. From there, it isn’t hard to delve into deeper philosophical questions about the value of a life lived with an attention that has been ceded to others.