The Siren’s Call by Chris Hayes is about the attention economy and how various forms of media seek to gain and hold our attention for profit. This book is important for anyone engaging with media, especially social media, to read. Because our attention is a means of profit, the smartest, wealthiest, most powerful people put massive amounts of resources into taking our attention from our own purview and giving it to others, who then exploit it for profit. From there, it isn’t hard to delve into deeper philosophical questions about the value of a life lived with an attention that has been ceded to others.
Tag Archives: attention economy
If You Don’t Like This, I Will Die by Lee Tilghman
When Lee Tilghman’s followers said she was problematic, out of touch, too privileged– that she should be cancelled–she responded with her book, If You Don’t Like This, I Will Die, where she basically says, “Yes, I am, and you don’t even know the half of it.”
What follows is a behind the scenes look at the life of an “influencer.” Most people follow influencers, and Tilghman offers a behind the scenes look at the work, the lifestyle, and the mental sacrifice that can go into that world. Things are definitely not what they seem. Tilghman’s book highlights just how all consuming social media is–from excessive time, to resources, and to our attention too, of course. Posting became her entire life. She saw everything from the perspective of a post, and she worked very hard at it constantly. But she was so focused that she could not enjoy regular life.
Many people say that social media makes people sad because it makes them feel fomo. I do not experience that. However, I do experience the time suck that is synonymous with social media usage.
I paired this reading with Chris Hayes’s The Sirens’ Call, a book about the attention economy, and they work really well together! I recommend!

